Cambridge Analytica Suggested Using Gay Rumors To Take Down Political Candidates

(Photo: Alexander Nix)

Cambridge Analytica, the data mining company that harvested the personal information of millions of Facebook users without their knowledge and used it to influence elections worldwide, returned to the headlines with damning footage released of them pitching the spreading of lies in order to take down political figures, reports the gay Irish media outlet  gcn.

Reporters from the UK’s Channel 4, posing as potential clients, met with Cambridge Analytica heads, including CEO Alexander Nix under the guise of gaining information on how the company works. The secretly filmed footage shows Nix offering to lure political opponents with bribes and into meetings with prostitutes.

He also suggested the spreading of gay rumors as a way of leading to a candidate’s resignation, stating, “These are things that, I mean, it sounds a dreadful thing to say, but these are things that don’t necessarily need to be true, as long as they’re believed.”


Cambridge Analytica Suggested Using Gay Rumours To Take Down Political Candidates