Reversing Gender Roles

Campaign showing clothed women and nude men—a statement about how women are often presented as disembodied sex objects in clothing ads.

Women’s clothing brand Suistudio USA has a series of ads that reverse common gender roles, reports LGBTQ Nation at lgbtqnation.com.

The “Not Dressing Men” campaign shows women clothed and looking at the camera, while male models are naked and don’t have faces.

The campaign is a statement about how women are often presented as disembodied sex objects in clothing ads.

“There is nothing wrong with sex, the naked human body, and the inclusion of that in a campaign. Sex is a big part of fashion,” Suistudio USA vice president Kristina Barricelli told UpWorthy.

“The problem is that in recent history, we haven’t seen a naked man objectified in the background. How strange! Why not?”

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