Omar Ayuso. Prada Paradigme
Omar Ayuso, the openly gay actor best known for his role as Omar Shanaa in the Netflix hit series Élite, is prominently featured in the new campaign for Prada Paradigme, the Italian luxury brand’s latest masculine fragrance.
Ayuso’s inclusion aligns with Prada’s push to redefine modern masculinity, using diverse and multifaceted personalities in its campaigns.
While the global face of the main cinematic film for Paradigme is Tom Holland, Ayuso’s participation in the accompanying visual media helps to promote the fragrance’s core theme: a celebration of fluid identity, individuality, and emotional vulnerability.
The campaign’s use of Ayuso—a recognized figure in LGBTQ+ cinema and culture—underscores the scent’s aim to challenge rigid boundaries and explore a sophisticated, multifaceted approach to modern male identity.
