“Barbie” on track to make $1 billion at the box office, despite conservative backlash
It turns out conservative trolls were no match for Barbie, reports LGBTQ Nation.
Despite their sneering, bad-faith, and frequently transphobic criticisms and calls for parents not to take their kids to see the film, Barbie is on track to make $1 billion at the global box office.
According to The Hollywood Reporter, director Greta Gerwig’s blockbuster based on the iconic Mattel doll has earned $774.5 million worldwide since its July 21 release in the U.S. And it’s likely to cross the billion dollar threshold as early as this month, making it the first Hollywood film directed by a woman ever to earn that much.
As them notes, those numbers definitively put the lie to the conservative mantra “go woke, go broke,” which led to calls for boycotts of major brands and corporations like Disney, Target, Bud Light, and others over LGBTQ+-inclusive products, content, and marketing campaigns in recent months.
