Pantene, Trans Chorus Of Los Angeles “Going Home For The Holidays.” WATCH!

Pantene, the Trans Chorus of Los Angeles and GLAAD partnered on the “Going Home for the Holidays” video series in support of LGBTQ+ people who fear they won’t be accepted when they visit home, according to a press release, reports Marketing Dive.

The video series features stories of four members of the Trans Chorus. The P&G brand says it is “dedicated to helping everyone everywhere see and experience transformation in their lives in big and small ways.”

Additionally, Pantene has pledged $100,000 to Family Equality, a support organization for LGBTQ+ people and their families. The new campaign builds on the previous “Don’t Hate Me Because I’m BeautifuLGBTQ” campaign launched in June, which is Pride Month.