Under Armour’s latest social media drop continues to capitalize on the viral buzz surrounding Heated Rivalry star François Arnaud.
Expanding on its “For When It’s Hot” campaign, the brand released new candid photos of the actor posing shirtless in classic gray UA sweatpants while cuddling with a dog.
The partnership bloomed naturally after fans spotted Arnaud’s character, Scott Hunter, wearing Under Armour HeatGear on screen.
Following the overwhelming response to his initial high-energy workout commercial, UA continues to lean into the breakout star’s popularity with cozy, behind-the-scenes content.
