Male BONDING: The Dollar Shave Club’s AWESOME Inclusive New Campaign. WATCH!

One man soaks in a frothy tub with a beer while another struggles to reach areas of his back with lotion, and a drag queen (our very own Pickle!) delicately shaves a leg. These are some of the grooming scenarios featured in a new long-form video by Dollar Shave Club highlighting the many ways men get ready, reports The Drum.

The nearly four-minute video shows solidarity in that all the separate bathrooms are on a sound stage and the men eventually start interacting, asking what looks good – the drag queen helps a guy decide how he should wear his hair – and all eventually come together as Steve Lawrence’s version of I’ve Gotta Be Me croons over the whole situation, reports The Drum.