JUST RIDE

BOBBY NEWBERRY.
PHOTO BY LEE GUMBS

Shot in Echo Park, Bobby Newberry’s Ride is about taking chances and chasing after life’s wildest dreams

Bobby Newberry’s new single and music video Ride was released last month.

Newberry, best known for choreographing music videos for Eminem, Nicki Minaj and Missy Elliot, says that the song is a feel-good track he co-wrote about taking chances and chasing after life’s wildest dreams.

“Sometimes it’s not about the destination but the ride you take to get there,” he says.

The video was shot in Echo Park, and two other locations in downtown Los Angeles. “It is one of my favorite videos I’ve done so far,” Newberry reveals. “The dancing is so clean. Much of it was done on the grass and it looks so amazing on film. What you can’t see, however, and what we didn’t know, is that Echo Park is home to hundreds of geese and ducks! We were literally dancing in bird droppings.”

The dancers in the music video are Derrell Bullock, Daniel Dory, Amari Smith, Mackenzie Green, Adam Vesperman, Lockheart Brownlie, Michael Metuakore, and Cameron Lee. Contributing choreographers are Haley Messick, Derrell Bullock, Daniel Dory, and Nicole Kirkland.

Ride is available on Apple Music, Spotify, and all digital platforms. The video is also available on YouTube. 


Follow Bobby Newberry on Instagram @bobbynewberry

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