Modern Masculinity

Lil Nas X. Photo Courtesy Of YSL Beauty

Out singer Lil Nas X in new campaign, entitled “Born MYSLF, No Matter What”

Lil Nas X has been a beauty ambassador for YSL for the last two years and is starring in the brand’s latest ads for its scent MYSLF Le Parfum, reports Queerty.com.

The new campaign, entitled “Born MYSLF, No Matter What,” is centered on amplifying authenticity and honors the notion of  “modern masculinity.”

In the images lensed by fashion photographer Zoey Grossman, the out singer shows off his fit and glistening physique in black tank top while holding the sleek bottle of perfume.

According to YSL, MYSLF is an “intense, masculine fragrance” that has “a long-lasting, woody-floral, & spicy vanilla bourbon fragrance born from the unexpected encounter of rich orange blossom, warm woods, spicy black pepper, and enhanced by velvety vanilla bourbon for a sensual & warm ambery trail.”

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