The City of West Hollywood and producer JJLA have announced the honors and schedule for the 2026 WeHo Pride weekend celebrations.
Weekend Event Schedule
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WeHo Pride Street Festival: Saturday, June 6 & Sunday, June 7. Enjoy vendor booths, community groups, and activities lining Santa Monica Boulevard.
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WeHo Pride Parade: Sunday, June 7 at 12:00 p.m. The parade kicks off at N. Crescent Heights Boulevard and moves west down Santa Monica Boulevard through the Rainbow District.
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Parade Awards Presentation: Sunday, June 7 at 4:00 p.m. at the Celebration Stage on Santa Monica Boulevard.
2026 Parade Icons
This year’s honorees are recognized for advancing LGBTQ+ visibility, social justice, and representation in pop culture:
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Grand Marshal Icon – Kathy Hilton: The philanthropist and TV personality is honored for her dedicated allyship, hosting events for GLAAD, and using her global platform to champion LGBTQ+ rights.
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Trailblazer Icons – LA Rams Cheerleaders: Featuring former co-captains Napoleon Jinnies and Quinton Peron – the NFL’s first male cheerleaders – the entire squad and mascot Rampage are celebrated for breaking inclusion barriers since 2018.
New for 2026: WeHo Pride Parade Awards
Presented by Tiffany & Co., these inaugural awards celebrate the creativity of parade participants. Categories include Best in Show, Best Non-Profit, Best Local Group, and Best Corporate Float.
For more information, visit www.wehopride.com.
