The City of Los Angeles has officially decided that this year, the best gift you can give is… the D.
Yes, you read that correctly. And no, the city hasn’t suddenly been taken over by a collective of Grindr power-users.
The LA Metro sparked a full-blown digital frenzy this week—and almost certainly secured a lifetime of loyalty from the LGBTQ+ community – when they unveiled a new t-shirt celebrating the D Line extension, officially set to open up on May 8.
In what can only be described as the most magnificent “whoops-on-purpose” marketing moment in transit history, Metro’s X (formerly Twitter) account invited followers to “give the gift of the D before opening day.”
The product in question? A delightfully literal, plain cotton tee that simply reads: “Ride the D.”
While the D Line—formerly known as the Purple Line—is intended to transport commuters from Koreatown to Westwood, it is currently transporting the internet straight into the gutter.
Metro’s marketing team seems to be leaning into the double entendre with the kind of straight-faced commitment usually reserved for announcing a 20-minute delay on the Red Line.
Whether you’re actually heading to the Wilshire/La Brea station or just looking for a way to break the ice at the Bullet Bar, Metro is making it clear: they want you on board.
