Bad Bunny. Photo Calvin Klein
The 2026 Super Bowl geographic data revealed a stark “two Americas” split.
Bad Bunny dominated major metropolitan hubs like Los Angeles, New York, and Chicago, while achieving unprecedented global reach, setting the record for the largest viewership ever recorded for a halftime show.
His performance – delivered entirely in Spanish – was a near-universal event in Puerto Rico, capturing a staggering 98% market share.
International engagement also surged, with non-Spanish speaking markets like Canada and the UK seeing listening spikes of up to 60% immediately following the set.
Conversely, the TPUSA “All-American” alternative mobilized its own audience, drawing 6.1 million concurrent viewers primarily from conservative strongholds in Florida, Ohio, and rural Texas. This “Sun Belt” surge mirrored 2024 red voting districts.
