Red, White & Royal Blue’s Taylor Zakhar Perez has officially been unveiled as the face of Lacoste’s latest global underwear campaign, and the results are, quite literally, stripping away the competition.
Photographed in a series of minimalist, high-contrast studio shots, Perez swaps his presidential-son suits for the iconic crocodile-branded waistbands. The campaign highlights Lacoste’s new “Heritage Comfort” line, focusing on athletic silhouettes that lean into the actor’s lean, athletic physique.
Since his turn as Alex Claremont-Diaz in the hit Amazon MGM Studios film Red, White & Royal Blue (with a sequel currently in the works), Perez has become a certified fashion darling. However, this partnership marks his most revealing—and high-profile—venture into the world of luxury intimates.
Industry insiders suggest the choice of Perez was a “no-brainer” for the French fashion house. “Taylor embodies a specific kind of modern masculinity,” says fashion analyst Elena Velez. “He bridges the gap between classic Hollywood leading man and the inclusive, charismatic energy of the new generation. He’s exactly who you want representing a brand that is trying to stay timeless yet relevant.”
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