Star gymnast Sam Phillips is showcasing his Pride in a new campaign for PUMP! underwear. This campaign, launched around Pride Month, features Phillips in PUMP!’s “Spectrum Collection.”
Phillips, a two-time NCAA All-American and a prominent openly queer athlete, uses his platform to advocate for LGBTQ+ visibility and inclusion in sports.
In the campaign, he discusses what makes him feel powerful during Pride month, emphasizing authenticity, community, and uplifting each other. He has spoken previously about being the only out athlete at the University of Nebraska and the importance of being a role model for younger LGBTQ+ gymnasts.
This PUMP! underwear campaign aligns with Phillips’ ongoing efforts to promote self-expression and challenge stereotypes within the athletic world. He has a history of using his gymnastics routines and social media presence to express his queer identity, and this partnership further amplifies his message of pride and authenticity.
