This week, British bank Halifax announced that its employees will now have the option to list their pronouns alongside their names on their name tags. “Pronouns matter. #ItsAPeopleThing,” an announcement on the bank’s official Twitter account read, reports LGBTQ Nation.
The post was inundated with messages from customers who objected to the new policy. In response, the bank suggested they take their business elsewhere.
“We want to create a safe and accepting environment that opens the conversation around gender identity,” a spokesperson for Halifax told Business Insider. “We care about our customers’ and colleagues’ individual preferences so, for us, it’s a very simple solution to accidental misgendering.”
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